2025 celebration
This year's theme highlights the use of behavior analysis to foster innovation, inclusivity, and meaningful progress in education, healthcare, business, and beyond.
Celebrate with us!
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Share the celebration materials on our social media pages to spread the word about behavior analysis. Use the #shaping the future and #worldbehavioranalysisday hashtags so we can re-share!
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Make it official by designating March 20 as Behavior Analysis Day with your local municipality
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Honor a deceased behavior analyst an share their story by completing this form
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Learn more about behavior analysis and the work of the WBADA on our YouTube Channel or listen to our World Behavior Analysis Day Podcast.
empowering people to Shape a better future, one behavior at a time.
2025 In Memoriam
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Aubrey Daniels
May 17, 1935 to March 1, 2025
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James Sherman
September 1, 1938 to July 24, 2024
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John Eshleman
October, 28, 1955 to January 8, 2025
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Karen Pryor
March 14, 1932 to January 4, 2025
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Norm Peterson
May 27, 1949 to December 12, 2024
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Paul Mahoney
May 6, 1979 to March 30, 2024
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Ruben Ardilla
July 7, 1942 to January 14, 2025
