CELEBRATING WORLD BEHAVIOR ANALYSIS DAY 2026

science that unites the world

This year's theme highlights the science of behavior analysis that continues to evolve through collaboration, data, and compassion.

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IN MEMORIAM

As part of our celebration, we honor the lives of behavior analysts that we have lost in the past year. This year, we celebrate Dr. John Donahoe, author of Learning and Complex Behavior, and researcher of behavioral principles in complex human behavior.

Learn More

Celebrate with us!

  • Share the celebration materials on our social media pages to spread the word about behavior analysis. Use the #shaping the future and #worldbehavioranalysisday hashtags so we can re-share!

  • Make it official by designating March 20 as Behavior Analysis Day with your local municipality

  • Honor a deceased behavior analyst an share their story by completing this form

  • Learn more about behavior analysis and the work of the WBADA on our YouTube Channel or listen to our World Behavior Analysis Day Podcast.

HOW ARE YOU CELEBRATING?

Each year, more communities come together to celebrate the science of behavior analysis across education, healthcare, human services, workplaces, and beyond.

World Behavior Analysis Day PROCLAMATIONS

Map highlighting New York state with text indicating establishment date of March 21, 2022.
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A stylized map of California with a blue background and white border, featuring text that reads 'California, USA' and 'Est. March 6, 2023'.
Map of Ontario, Canada with text indicating an event on December 22, 2022.
Blue map outline of Texas with text overlay: 'San Antonio, TX est. March 20, 2025'.